Step 1: Keyword Research & Selection
The first step to any campaign is keyword selection.
Without a targeted keyword list, it's difficult to define what we're working on.
We'll use several tools to find keywords you're already on the radar for. If your site is brand new, we'll find popular keywords with good value to establish your business online as an expert in your space.
It's important not to get tunnel vision on Search Volume or CPC data, but to look at both of those metrics to determine the overall market value of any keyword. Our team will work with you to find the perfect target list.
Step 2: Keyword Content
Once the keywords are selected and approved, by you, our team of retired teachers and college writers research and write a 500 word article for each and every keyword in your campaign.
We do not use any software to mimic, spin, or any other type of copy manipulation that leads to poor content. Our writers are not writing for Robb Report or Forbes however, so the content we create is considered, good, not great.
Step 3: Content Sharing
Once your keywords are selected and we've written the content for each one, we'll publish that content to your site, and on a couple other relevant sites in our network. The network is where all the magic happens.
Other businesses, just like yours, want to do better on search and when the content from 2 parties is shared, either one way or reciprocally, that is a big indicator of trust, at least to search engines. Every link we build is from a real business, with their own rankings, their own phone number and their own campaign.
Step 4: Analytics & Reporting
None of this would make any sense if you couldn't track the progress of what we said we would do.
When you sign up, you get full access to your own SEO Dashboard, where you have full control over every word we write and every link we build.
Add to that, each week, we'll email you a report with your rankings on Google, Yahoo & Bing, so you can see your website moving up naturally, as it should be. We're always available to review these with you, but most clients are so busy with their new found flood of business, they just call to add more keywords when they're ready to grow again.