Red Zone SEO

SEO Guide for Law Firms & Attorneys

01.12.19 05:48 PM By Rob Kafka

How to Make Your Firm #1 on Google, Yahoo & Bing!

Law firms face some of the most expensive clicks with paid advertising. It’s due to this highly competitive market space that lawyers will continue to pay for even traditional methods of advertising to get exposure and hopefully a qualified client or two in the process of producing commercials and billboards where less than 1% of impressions even qualify as a prospective client.

 

While top positioning on search engines can seem expensive, it’s often seen as the best place to invest marketing dollars and man hours as search engines provide what’s known as inbound impressions vs. outbound or interruption impressions.

 

By targeting the right keywords and phrases, search engines provide clicks from individuals that are actively looking for your service instead of driving pass it on a freeway, getting to know your jingle on the radio or worst of all, your ad interrupting their favorite television program.

 

Most lawyers we work with aren’t in the business of writing jingles, they’re in the business of helping people with legal issues. 

Here's a One Page Checklist for any law firm to complete for optimal SEO results:


Your Website:

_  Domain Name Registration Over 1 Year

_  Hosting Account Setup & Configuration

_  Aesthetically Pleasing, Less than 5-Year-Old Design

_  Fast Loading & Easy to Navigate

_  Keyword Target Research & Short List

_  SEO Friendly Page URLs

_  Unique Title & Meta Descriptions for Every Page

_  All images & videos include Alt Tags & filename includes keyword(s)

_  Include links to social media profiles in footer.

 

Your Content:

_  Written content - 500-1500 words minimum per blog post or webpage.

_  Content should be written to be easy to read. 9-12th grade level.

_  1-2 relevant images or 1 video should be used per post or page.

_  Execute a strategy to build long form, pillar content which can be chopped up and distributed between pillar creations.

o  Vlogs & Podcasts are great examples of this.

Once the full pillar of content is available, you can cut a piece of it out to share on social media or in a blog post.

Or make a whole new post from the slice of content from the pillar.  

 

Your Distribution:

_  Self-Hosted Blog

_  Branded Social Media Channels

o  Facebook, Twitter, Instagram, LinkedIn, YouTube...etc.

o  Yelp, Google My Business, YP, FindLaw…etc.

_  Local Commerce & Media Websites

o  Chamber of Commerce, Newspapers TV & Radio Stations

_  Business Partners & Vendors

o  Other Lawyers, Other Legal Professionals, Insurance/Financial…etc.

_  3rd Party Link Building Services

o  Proceed with caution.

If the site linking to you isn’t relevant, these types of links can present more problems than solutions.